72 dpi ftw?!!

Mag+ from Bonnier on Vimeo.

Soon enough we may not need to pisst ourselves with that mega tiff file. and may not need to send emails saying 300 dpi underlined and highlighted in bold. no more proofs. no more mock-ups. designers will start using bit map fonts. but let us not fear and don't even bother to ask "is this a good or bad move?" The world's gonna change and your gravity weighs nothing.

design clichés

Brutal truth. god damnnn.... I think I used the most of them on the list but hopefully with little twist.

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The Lightbulb
The Globe
Compass
The Handshake
01010101
The Rainbow
Pointing Finger People
Bubbleheads
The Puzzle Piece
The Human Spine
Phoenetics (fo-net’-iks)
Pharmaceutical Pills
The Sun
Flowers

design clichés

“To succeed in life, you need two things: ignorance and confidence.”

—Mark Twain

beauty

http://observatory.designobserver.com/entry.html?entry=4337

i need to read this. tomo morning. now i m gunna get dwunk!

Perceived Value

Rory Sutherland: Life lessons from an ad man | Video on TED.com


Maybe we are the better and cheaper, meaning more realistic, solution than scientists, doctors, business men, etc. etc... My care for kerning types may seem trivial but we add values for no cost. A sheet of paper can become worth million. We create values. Perceived value, Badge value and Intangible added value.

Often I get too much involved in satisfying myself to do "better" design and forget that what I'm creating is "intangible value". forget because the value i thrive seem so tangible at the moment.. One reason why people don't want design to look too good. some products just can't afford high badged values.

"but I think an important philosophical point, which is, going forward, we need more of this kind of value. We need to spend more time appreciating what already exists, and less time agonizing over what else we can do" Rory Sutherland

"Poetry is when you make new things familiar and familiar things new."

"We are perishing for want of wonder, not for wonders." G.K. Chesterton

A lot of thoughts I pondered from this Ted video from a "naive advertising man".

Value
Value = Benefits / Price or Value = Quality received / Expectations

Psychological Distance

I was reading this article an easy way to increase creativity (not so interesting) and found out about "psychological distance"(very interesting).

psychological distance

1. the subjective distance between an actor and another in the actor's psychological space.
http://www.finchpark.com/courses/glossary.htm

2. The term used to refer to the learner's overall psychological set with regard to the target language and its community. This is determined by factors such as language shock and motivation.
http://www.hawaii.edu/powerkills/TCH.CHAP16.HTM

3. Either the distance between what the learner understands and what still has to be understood (intrapsychic),
or ways in which others adjust information for the learner in order to be fully comprehended (interpsychic).
http://www.questia.com/PM.qst?a=o&d=47620447

very interesting but can't comprehend 3:30 am...... must sleep now...

at what point did everyone stop asking questions?

The text is from advertising portfolio school AD around 2000. (I think ?) I found it when I was in school studying advertising. I liked the usage of long texts in AD actually to inspire reader's mind rather than just selling the idea. So I kept it and found it today.

at what point did everyone stop asking questions? Has someone figured it all out? are you actually buying their bullshit? What happened to the tomorrow people? why are so many people still trying to emulate a bunch of dead ad guys? esactly when did you start doing what you're told? whawt happened to the troublemakers? has punk rock been reduced to a fashion statement? where did all the dreamers go? what happened to phrases like "anything is possible" and "the sky is the limit "and "what if?" whay are students acting like they have a client or a budget or a media department? why are they limiting their thinking to 3 single - or double - page magazine ads? does your idea lend itself to 20 consecutive small space ads? how big is it if it can't? you've mastered the two part headline and the visual metaphore - now what? do you have more in you? why photograph that bumper sticker, character, or street sign concept when you can produce it for real? why are you looking here for inspiration when you could be at an art gallery, a concert or an airport terminal? are you asking urself? "what's be the best medium for the message?" is domeone doing your thinking for you? do we honestly believe that everything had been done before? what's next? did you come up with it? what happens when an art director writes, a copy writer designs packaging or a photographer paints? who said the logo has to go there? how can you prove a brand's innovation insteaed or simply saying it:? does anyone outside of hte undustry eve like advertising? how can you fix that? are you still coloring within thelines? is this really the time to be conservative? at what point did everyone stop asking questions?