Perceived Value

Rory Sutherland: Life lessons from an ad man | Video on TED.com


Maybe we are the better and cheaper, meaning more realistic, solution than scientists, doctors, business men, etc. etc... My care for kerning types may seem trivial but we add values for no cost. A sheet of paper can become worth million. We create values. Perceived value, Badge value and Intangible added value.

Often I get too much involved in satisfying myself to do "better" design and forget that what I'm creating is "intangible value". forget because the value i thrive seem so tangible at the moment.. One reason why people don't want design to look too good. some products just can't afford high badged values.

"but I think an important philosophical point, which is, going forward, we need more of this kind of value. We need to spend more time appreciating what already exists, and less time agonizing over what else we can do" Rory Sutherland

"Poetry is when you make new things familiar and familiar things new."

"We are perishing for want of wonder, not for wonders." G.K. Chesterton

A lot of thoughts I pondered from this Ted video from a "naive advertising man".

Value
Value = Benefits / Price or Value = Quality received / Expectations