Sunday, December 6, 2009

at what point did everyone stop asking questions?

The text is from advertising portfolio school AD around 2000. (I think ?) I found it when I was in school studying advertising. I liked the usage of long texts in AD actually to inspire reader's mind rather than just selling the idea. So I kept it and found it today.

at what point did everyone stop asking questions? Has someone figured it all out? are you actually buying their bullshit? What happened to the tomorrow people? why are so many people still trying to emulate a bunch of dead ad guys? esactly when did you start doing what you're told? whawt happened to the troublemakers? has punk rock been reduced to a fashion statement? where did all the dreamers go? what happened to phrases like "anything is possible" and "the sky is the limit "and "what if?" whay are students acting like they have a client or a budget or a media department? why are they limiting their thinking to 3 single - or double - page magazine ads? does your idea lend itself to 20 consecutive small space ads? how big is it if it can't? you've mastered the two part headline and the visual metaphore - now what? do you have more in you? why photograph that bumper sticker, character, or street sign concept when you can produce it for real? why are you looking here for inspiration when you could be at an art gallery, a concert or an airport terminal? are you asking urself? "what's be the best medium for the message?" is domeone doing your thinking for you? do we honestly believe that everything had been done before? what's next? did you come up with it? what happens when an art director writes, a copy writer designs packaging or a photographer paints? who said the logo has to go there? how can you prove a brand's innovation insteaed or simply saying it:? does anyone outside of hte undustry eve like advertising? how can you fix that? are you still coloring within thelines? is this really the time to be conservative? at what point did everyone stop asking questions?

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