influencers

must say.... miss new york.

“Success has a simple formula: do your best, and people may like it.”

— Sam Ewing

“wonderful curse, the idealism in you”

피곤해서 집에 들어왔는데. 마음에 안정되는 컨퍼런스 비디오 하나를 보았다.

John Maeda, 99% conference
You try to solve the problem that you don't have.
I guess you felt the awkwardness that i felt too.
You can make money for things that you don't want to do,
but you can use that money to do what you what to do.
Tweeter is like my public therapy.
Know how to role and adopt is a powerful thing.
Wonderful curse, the idealism in you.

꽃

오늘 KIAF 오프닝에 갔다 한눈에 띄인 작품이 있었으니 장준석 작가의 Fantasiless, '꽃' 설지착업 이었다. 그리고 인터넷을 통해 장씨의 다른 작품들을 접할수 있었다.





“…장준석은 이런 일련의 관심사를 꽃이라는 텍스트의 입체를 옮겨놓는다. 자연 채광이 들어오는 전시공간에 꽃을 대변하는 붉은 색의 텍스트 입체가 바닥에 꽃혀있고 그 반대편에 꽃의 의미를 상실한 작은 입체들의 파편이 어딘가 에서 떨어져 흘러 내리듯 쌓여져 있다. 여기서 눈여겨 보아야 할것은 꽃 텍스트의 입체가 꽃이라는 기호로서 이미지만을 남긴채 콘크리트 바닥에 기생하듯 꽃을 피우고 있다는 것이다. 그리고 꽃으로 생명을 다한 작은 텍스트들은 진짜 꽃처럼 자연의 대지로 다시 돌아가듯 생명의 흔적을 감춘다. 이 꽃들은 그저 인간 중심의 경험을 토대로 과념화된 기호로서의 꽃일 뿐이다.

탁자 위, 잔디에 핀 안개꽃 같은 꽃 텍스트도 마찬가지다. 현실이라는 울타리 안에서 숨겨져 있는 또 다른 이면, 즉 기호로서의 꽃을 울타리 밖, 현실과 비현실의 중간선에서 바라보게 함으로서 진정한 실체를 인지 하도록 유도한다. 작품을 대할때 신비감을 느끼는 차이는 실체에서 벗어난 예술을 존재로서 획득하느냐 못하느냐에 따라 밝혀진다.

이 몽환적이고 신비스러운 작품은 현실적인 인식의 구도로 돌아와 생명력을 잃게 될수도 있다. 하지만 우리가 여기서 바라 보아야 할것은 실제와 허상의 공간 사이에서 무수히 방황하는 이미지들에게 이름 붙이기 따위의 행위를 통해 진실의 실체를 찾으려는 의지들, 진실에 대해 갈망하고 표현하려는 의지딜이 예술의 힘이며 곧 예술의 미래일것이다.

우리는 눈속에 기억된 이미지는 더 이상 우리의 갈증을 덜어 줄수 없다…”

—김민기 튜레이터

“It’s almost impossible to connect the dots looking forward but it is very clear looking backwards.”

감동 받을줄 모르고 봤는데...

“It's almost impossible to connect the dots looking forward but it is very clear looking backwards. You can't connect the dots looking forward. So you have to trust the dots will somehow connect in your future. You have to trust in something, your guts, destiny, life, karma, whatever. Believing that the dots will connect down the road will give you the confidence to follow your heart. Even when it leads you to the hard road. .........less sure about everything.........if you haven't found it yet, keep looking and don't settle.........so keep looking. don't settle.........almost everything, all external expectations, all pride, all fear of embarrassment or failure these things just fall away in the face of death leaving only what is truly important.........death was a useful but purely intellectual concept.........Everything else is secondary.........Stay Hungry and Stay Foolish”

—Steve Jobs

“Stay ready so u nevr have to get ready”

Tweeted by SnoopDogg

A New Model for Case Studies

언제부터인가 비지니스라는 개념에 관심이 생기기 시작했다. 무엇이든 개념적인것들은 재미있고 실용화하는것은 어렵고 답답하고 노동적인것 같다. 비지니스에 관한 수업을 듣고싶은 생각이 조금 든다. 특히 Case Study 같은것들은 참 재미있는것 같다. 마케팅을 구지 공부하고 싶은것은 아닌데... 좀 이것저것 보고 온라인 수업을 들어보는것도 좋을듯 하다. 이런걸 보면 디자인이라는 개념 자체는 굉장히 넓다는 생각을 다시하게 된다.

Design and Social Enterprise: A New Model for Case Studies
Case studies form an integral part of management school curriculum. But few have considered the role of design in social innovation or social enterprise management.

By Ernest Beck (from Design Observer)

Case studies form an integral part of management school curriculum. Pioneered in the 1920s by Harvard Business School, case studies encourage students to focus on the problems facing an organization at a particular moment in time and to use various analytic tools to propose solutions.

Until recently, most business case studies have followed the format pioneered by Harvard. Cases tend to be written narratives of 5,000 to 10,000 words describing the problem as experienced by a manager along with a number of exhibits of generally numerical data appended to the narrative. There are tens of thousands of published cases on a diverse set of topics and organizations, including a core group of “bestsellers” that have been found to be particularly good for instruction.

In 2006 the Yale School of Management (SOM) began producing its own series of case studies, based on the idea that existing case studies were tailored to fit a particular discipline. The school had already decided to reformulate its curriculum to break down the traditional “silos” of management education. The new curriculum encouraged a more holistic approach: rather than viewing finance or marketing in isolation, the new approach encouraged students to consider how multiple perspectives are required to solve real-world problems. To support the new curriculum, SOM had to produce its own case studies that would afford a greater range of analysis.

The Case Research and Development Team at SOM found that one way to create more holistic cases was to change the medium and migrate online. From this platform, SOM developed what the team described as “raw” case studies. Unlike traditional “cooked” business cases — which present a business problem in a neatly packaged narrative — SOM’s online cases are more open-ended, and allow multiple points of view. Raw cases contain some written narrative, but rely on raw documents (such as internal reports, balance sheets, news articles, interviews and videos) to describe a set of problems facing an organization. “Students don’t expect a linear exposition from a web site,” says Jaan Elias, director of case study research at SOM. The various tabs on the site organize materials, but allow instructors to touch on a range of issues and introduce a variety of dilemmas. “Students also get in to the habit of examining the type of documents they will be asked to use once they leave school,” Elias adds, “because there is no one to boil down problems into a tidy case study in the real world.”


Design & Social Enterprise Case Series

Numerous case studies focus on social innovation and social enterprise management and others on the role of design in business. But up to now not many have considered the role of design in social innovation or social enterprise management. The SELCO case study is the first of a series focusing on Design and Social Enterprise, funded by the Rockefeller Foundation through a grant to William Drenttel and Winterhouse Institute (publisher of Change Observer, part of the Design Observer Group) and in collaboration with SOM. Using the raw case study model, these cases will focus on social enterprises where design plays a major role.

Offered online without charge (through a Creative Commons license), the authors hope to broadly disseminate the studies, allowing for use in schools of public policy, business and design. While each instructor will be free to determine how the case will be used, those focusing on a particular perspective will have ample material to examine several issues of importance. For example, MBA professors will be able to look at the financial, marketing and legal issues of a design-oriented enterprise; design school instructors will be able to look at the role of design, but will also be able to discuss balance sheets and the role played by investors; and a school of public policy might look at micro-financing for product innovations that facilitate social change. William Drenttel notes that placing design within the larger context of real world projects and enterprises “is critical for design thinking and solutions to evolve as a methodology and a means for social impact.”

In the SELCO case, students will be able to learn about a business model that is looking at sustainability from all angles — environmental, social and financial, according to Harish Hande, SELCO’s founder. “This holistic view will give students a better understanding of the problems of the poor, thus making them more sensitive in their careers when it comes to creating more inclusive business models,” he says. SELCO provides an alternative solution to “skewed business models” that are biased towards only looking at financial returns, Hande adds. Anthony Sheldon, director of the Program on Social Enterprise at SOM, concludes, “I have long thought of SELCO as an important teaching opportunity because of how it has handled the array of interrelated, complex issues of a for-profit company operating in the social enterprise zone. This case study gives us the opportunity to incorporate multiple views on SELCO’s history and challenges — including their unique application of design thinking to their business.”


Case Series Development

The SELCO case study, the first case in the Design & Social Enterprise series, is now available at a special Yale School of Management website. Upcoming case studies include the Mayo Clinic Center for Innovation and Project Masiluleke, both to be published in the Fall of 2010.

SELCO: Innovative Solar Solutions for the Poor
An Indian company recognized as an innovative social enterprise, SELCO provides customized solar electricity products for lighting and power to the country’s poor population. This case examines their business model and looks at sustainability from all angles — environmental,
social and financial — all within the context of design innovation.
more detail

Mayo Clinic Center for Innovation: Design Thinking in Health Care
This case study examines the Mayo Clinic’s Center for Innovation, a dedicated research institute that studies the processes of health care provision, from the initial phone call to the clinic visit, to the diagnosis and treatment of the problem, to follow-up and preventive care. Launched in 2007 with the collaboration of design firm IDEO, the Center for Innovation builds on Mayo’s history of innovation in care delivery.

Project Masiluleke
Project Masiluleke is an effort to harness the power of a coalition of disparate organizations to help fight South Africa’s crippling HIV/AIDS and TB epidemics. With partners including iTeach, frog design, and the Praekelt Foundation, this case study focuses on how Project M aims to mobilize hundreds of thousands of South Africans to get tested. The Project uses innovative digital technology as well as product design to increase awareness of HIV/AIDS in a region where there is a considerable stigma surrounding discussion of the disease. Project Masiluleke is a signature program of the PopTech Accelerator, a social innovation incubator designed to foster breakthrough solutions to pressing global issues.

Additional cases will be published in 2011.